I Win, You Win

Negotiation is an essential skill in all areas of life. It is

a series of manoeuvres that we move through in order to get the best

possible deal for ourselves, our company or organisation. How far we

will go to achieve our goals is where the rub lies.



Ideally, negotiations should be a 'win-win' experience. Full of

useful exercises, case studies and accessible advice, this book will

help readers achieve their goals by showing them how to:





prepare effectively

build rapport

communicate openly

enhance trust in their business

I Win, You Win is a thought-provoking, inspirational and eminently practical aid to getting what you want without compromising your professional integrity.