Innovation and Export Innovation and Export

Innovation and Export

The Joint Challenge of the Small Company

    • ¥22,800
    • ¥22,800

発行者による作品情報

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

ジャンル
ビジネス/マネー
発売日
2021年
11月30日
言語
EN
英語
ページ数
192
ページ
発行者
Wiley
販売元
John Wiley & Sons, Inc.
サイズ
4.2
MB