LiftOff Leadership

Deep dive into the leader you are and learn how to become the best you can be.

With over 35 years as a CEO and entrepreneur, Betty Shotton experienced first hand how a company can go from purpose-driven, to profit-driven. She stood on the floor of the New York Stock Exchange, watched her company go public, and ultimately set out to change the way we define leadership because of it.


In Liftoff Leadership, Shotton passionately advocates for a business model that integrates profitability into a meaningful contribution to the quality of life actually affected by who we are as leaders. Explore your unique leadership style with engaging insights into today's business climate, and ask yourself: Who am I as a leader? How can I use my best attributes to truly make a difference?


Follow along with Shotton as she takes you on a journey into yourself, and provides the tools to examine your own unique abilities.