LOEWE Publication No.9

For Fall/Winter 2016 Jonathan Anderson explored how to articulate familiar silhouettes against an abstract, ostensibly natural world. The result is an exaggerated normality, manifest in garments and accessories that have been blown up to become bigger versions of themselves.

Oversized, hyper-relaxed silhouettes in earthly primeval colours permeate the collection, as does a calm, cosy feel most evident in slouchy sleepwear-inspired hats. Standout pieces include long knitted colour-block cardigans inspired by an early 19th century Indonesian scarf motif and pterodactyl print silk shirts.

 

LOEWE’S material expertise is present in pure denim looks made from a canvas fabric woven from scratch, as well as leather pieces that trick the eye to think they’re denim. A recurring Sunrise print underscores the positive outlook of the house at the dawn of a new year.

 

The publication was shot in Cuenca, Spain.

 

Creative Direction

M/M Paris

 

Photography

Jamie Hawkesworth


Styling by

Benjamin Bruno


Featuring

Atticus Wakefield

Jackson Wakefield


Casting

Ashley Brokaw


Grooming

Gary Gill


Production

Laura Holmes Production Ltd.


Poster Art

M/M (Paris)


Digitalization

Naranjo—Etxeberria


Moving Image

Naranjo—Etxeberria