Making Brands Work

Making Brands Work is a book by Brian Lobo, CEO of Orbit Status Inc and a 20+ year veteran of both Advertising and Technology industries. Brian Lobo having working as Creative Director for OgilvyOne Design Direct and Lead Creative for Excite@Home provides unique insights into the connection of branding, advertising, application design and social media today. Making Brands Work is about what works today to make your brand get noticed in a world of noise and seemingly limitless choices.