Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

This book, which analyzes the internal and external environment of the media industry, brings together 21 scientific papers written by 33 authors from 13 different countries, highlighting the complex and multifaceted nature of industry, business and the media economy. The authors have obtained more than 130 detailed definitions of relevant business and media technology concepts, having cited in their articles over 720 books, monographs, articles and research papers. This work aims, on the one hand, to emphasize the need, on the part of the companies and consumers of the media, to define strategies that allow to respond to the appearance of the new media. On the other hand, it is intended to adopt and adapt frameworks and business concepts relevant to the economic and technological analysis of the media markets.