Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
-
- ¥11,800
-
- ¥11,800
発行者による作品情報
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
ジャンル
ビジネス／マネー
発売日
2003年
9月2日
言語
EN
英語
ページ数
312
ページ
発行者
Taylor & Francis
販売元
Taylor & Francis Group
サイズ
9.4
MB