Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • ¥750
    • ¥750

発行者による作品情報

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

ジャンル
ビジネス／マネー
発売日
2014年
4月16日
言語
EN
英語
ページ数
20
ページ
発行者
K.H. Erickson
販売元
Draft2Digital, LLC
サイズ
121.9
KB

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