Mastering SEO in 2023

Prologue:
Are you tired of struggling to get your website to rank on search engines? Are you fed up with low traffic and poor visibility online? If so, you're in the right place.
In this book, we'll delve into the world of search engine optimization (SEO) and arm you with the knowledge and skills you need to succeed. Whether you're a beginner or an experienced marketer, you'll find valuable insights and practical tips in these pages.
By the time you finish reading, you'll have a solid understanding of how SEO works, how to optimize your website for search engines, and how to drive traffic and increase conversions.
So if you're ready to take your website to the next level and dominate the competition, let's get started!

Table of contents:
Chapter 1 – Introduction to SEO
* What is SEO and why is it important?
* How search engines work
* Technical SEO basics
* On-page SEO basics
* Off-page SEO basics
Chapter 2 – Technical SEO
* What is technical SEO and why is it important?
* Google Search Console
* Crawling and indexing
* Robots.txt and XML sitemaps
* URL optimization and canonical URLs
* Multilingual websites and href-lang tags
* 404 pages and pagination
* Site structure and schema markup
* Technical SEO checklist
Chapter 3 – On-page SEO
* What is on-page SEO and why is it important?
* Page title and meta description optimization
* Headings and content optimization
* Internal linking and image optimization
* Video SEO and homepage optimization
* Category and tag page optimization
* On-page SEO checklist
Chapter 4 – Off-page SEO
* What is off-page SEO and why is it important?
* Nofollow links and link building strategies
* How to get strong links from premium websites
* How to remove bad backlinks
* Off-page SEO checklist
Chapter 5 – Local SEO
* What is local SEO and why is it important?
* Optimizing your website for local SEO
* Local SEO checklist
Chapter 6 – Mobile SEO
* How to optimize your website for mobile
* Accelerated Mobile Pages (AMP) and how to set them up on WordPress
* Mobile SEO checklist
Chapter 7 – Advanced SEO
* How to perform a content audit
* How to create an SEO strategy
* How to create linkable content
* Optimizing for Google Featured Snippets and sitelinks
Chapter 8 – Conversion Optimization
* Anatomy of a perfect landing page
* How to optimize your landing pages
* A/B testing and conversion optimization checklist
Chapter 9 – HTTPS and SSL
* The importance of HTTPS and SSL
* How to migrate your website to HTTPS
* HTTPS and SSL checklist
Chapter 10 – Website Security
* How to secure your website
* Website security checklist
Chapter 11 – Website Speed
* The importance of page speed
* How to speed up your website
* Measuring and improving page speed
* Website speed checklist
Chapter 12 – SEO Success Story
* A real-life example of an SEO success story
* Lessons learned and takeaways for readers
Chapter 13 – Conclusion and Next Steps
* Recap of key points covered in the book
* Additional resources for further learning
* Next steps for implementing SEO on your own website.