Megaphones Be With You

Megaphones Be With You is a matter-of-fact, behind-the-scenes look at the intricacies of promoting a business and garnering publicity through TV, radio, print and Internet news outlets. Like a megaphone that amplifies a single voice, the book tells CEOs, business owners, and corporate and nonprofit executives how to reach greater numbers of people with their key messages. In addition to presenting actionable strategies and tactics for leaders of organizations, authors Ed Van Herik and Debbie Graham Fitzgerald help decision makers assess the viability of their goals and approaches by revealing the mindset, challenges and objectives of today’s journalists. Enlivened by real-life examples, the book addresses key business questions such as: 

• Is media relations right for my organization? 

• What strategy will work for me? 

• What can I do that I haven’t been doing? 

• What is the investment and what’s the return?