Mining the Gold from LinkedIn

Mining the Gold From LinkedIn continues where The Prospector's Guide to Social Media Marketing left off. If you have determined that LinkedIn should be a part of your company's social media marketing, this book is the next step to running a successful LinkedIn social media marketing presence

It takes an in depth, step by step approach to setting up and maintaining a business presence on Facebook. Full of easy to read, easy to follow instruction, including worksheets to help organize LinkedIn workflow, handle prospects and measure results for LinkedIn marketing.

Starting with features of LinkedIn, it presents a marketing plan tailored specifically to those features and follows through setting up your LinkedIn account, defining keywords, determining your LinkedIn target market, and continues through daily tasks and measuring results.

Geared strictly to business, this book gives many examples of how to handle the often confusing LinkedIn landscape and avoiding common errors that can cost time, lost customers and money. Clear, concise step-by-step instruction with illustrated examples and up to date data graphs make this the one book you need to start Mining the Gold From LinkedIn.