Mobile Wallet Consumer Report

The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.


To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.