Money Making Rules By A Public Company CEO

A serious set of rules for business managers and entrepreneurs the author has successfully used in the founding and building of three companies; described in a humorous memoir. Do you know the first rule of advertising? The first rule of survival? The author describes these and eight more that can save money for your company. Do you know the first rule of driving? Never put your car in the space occupied by something else.
The author describes road-show experiences, and subsequent experiences and lessons learned in managing a public company.