Nestlé Nestlé

Nestl‪é‬

Portrait of a Food Company

    • ¥1,100
    • ¥1,100

発行者による作品情報

This book offers a deep, balanced portrait of one of the world’s most influential corporations, tracing Nestlé’s journey from a modest Swiss infant‑food venture in the 1860s to today’s global food and beverage titan. Readers will follow the company’s evolution through pivotal moments—its early mergers, the birth of iconic brands like Nescafé and KitKat, daring acquisitions that expanded into pet care, health science, and bottled water, and the strategic shifts that have kept it relevant across wars, depressions, and changing consumer tastes. Each chapter unpacks not just what Nestlé did, but why it mattered, revealing the interplay of innovation, market forces, and leadership decisions that shaped a multinational empire.

Beyond the timeline of growth, the narrative dives into the controversies that have shadowed Nestlé’s success, from the historic infant formula debate and water‑use criticisms to labor and environmental concerns in its supply chain. By presenting both the company’s responses and the perspectives of its critics, the book equips readers to form their own informed view of how a global giant navigates ethical challenges, public scrutiny, and the pressure to balance profit with responsibility. This nuanced examination shows that understanding Nestlé means grappling with the complexities of modern capitalism itself.

Readers will also gain insight into the inner workings that keep such a vast operation functioning: the intricacies of its global supply chain, the scale of its research and development network, the logic behind its “Think Global, Act Local” approach, and the ways it adapts products and marketing to vastly different cultures and economies. The book explains how Nestlé leverages data, digital transformation, and sustainability initiatives like Creating Shared Value to address both business goals and societal needs, offering a case study in contemporary corporate strategy that extends far beyond the food industry.

Finally, the volume looks forward, examining Nestlé’s current focus on high‑growth areas such as pet care, health science, and plant‑based alternatives, its commitments to net‑zero emissions and regenerative agriculture, and the ongoing tensions between indulgence and wellness in its portfolio. By the end, readers will have a comprehensive grasp of how a company built on a pharmacist’s quest to save infants became a shaper of global diets, economies, and ecosystems—and what lessons its story holds for anyone interested in business, history, or the forces that drive our modern world.

ジャンル
ビジネス/マネー
発売日
2026年
5月21日
言語
EN
英語
ページ数
192
ページ
発行者
Ephyia Publishing
販売元
Traffikoo LLC
サイズ
364.8
KB
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