One Perfect Day
The Selling of the American Wedding
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- ¥850
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- ¥850
Publisher Description
Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry—an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex.
Taking us inside the workings of the wedding industry—including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program—New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride's deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.
PUBLISHERS WEEKLY
In its nascence in the American lexicon, the term "Bridezilla" has inspired articles, reality television and watercooler tales of brides gone mad. This phenomenon piqued New Yorker staff writer Mead's interest, sending her on a three-year investigation of the current American wedding and the $161-billion industry that spawned it. "Blaming the bride," she writes, "wasn't an adequate explanation for what seemed to be underlying the concept of the Bridezilla: that weddings themselves were out of control." Interviewing wedding industry professionals and attending weddings in Las Vegas, Disney World, Aruba and a wedding town in Tennessee, Mead ventures beyond the tulle curtain to reveal moneymaking ploys designed around our most profound fears as well as our headiest happily-ever-after fantasies. Goods and services providers alter marital traditions and even invent new ones to feed their bottom line. Stores vie for bridal registry business in hopes of gaining lifelong customers. Women swoon for what retailers call "the 'Oh, Mommy' moment" in boutique fitting rooms an unsettling contrast to the Chinese bridal gown factory workers who make them possible, sleeping eight to a room and scraping by on 30 cents an hour. Part investigative journalism, part social commentary, Mead's wry, insightful work offers an illuminating glimpse at the ugly underbelly of our Bridezilla culture.
