Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine

New, updated edition 2021. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement. You’ll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs.
Here’s what you’ll get:
What the Internet revolution means to small business
Where to begin!
Creating your online marketing plan
Branding and naming your business
Creating a customer data base
The 10 biggest blunders people make in marketing
Linking and networking
10 tips for a compelling website
Integrating social media
The free online promotion that makes you a celebrity
7 Essential rules for building a loyal customer base
Social networking do’s & don’ts
How to make your knowledge into a book, video or audio
How to capitalize on your Search Engine Optimization (seo)
Key word phrases that make your website swim like a salmon to the top
7 Steps to raise your Google ranking
6 Effective ways to get traffic to your website
Tools to make search engines love your website
Pay-Per-Click programs – how much should you pay?
Adwords
How to target your ads
Online directories that send you good referrals
Subscriber deal programs, i.e., Yelp, Groupon, Amazon Local
Zero cost online marketing secrets
How to create backlinks
How to exchange links with other websites
How to create a successful affiliate program
How to create a blog, e-zine articles and/or e-newsletters
How to create a successful blog site
Dramatic no-cost results from YouTube
How to set up a shopping cart
5 ways to turn your website into a sales machine
10 Expert tricks of online marketing – easy, free, and do-it-yourself