Project-Driven Technology Strategy

Unlock the power of technology to drive project success and gain a competitive edge.

In today's enterprise, technology isn't just about software or hardware. It's about knowledge and competence, the key to creating a sustained competitive advantage. Dr. Robert McGrath redefines technology and reshapes how to approach innovation, entrepreneurship, and value creation.

This groundbreaking work blends classic economic theory with practical insights, offering a new perspective on strategy and project management. You'll learn to:
Foster innovation and entrepreneurship within your organizationIntegrate technology into your business strategyManage projects for maximum impact and value
Project-Driven Technology Strategy is your guide to navigating the complexities of technology and achieving lasting success in a rapidly evolving world. For project executives, managers, students, and scholars.