Simply Invest

In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:

- why do investors keep losing money?
- what are the factors that drive investment returns?
- how should we react in a market crisis?
- how do you build a better portfolio?
- how do we protect ourselves from being cheated?
- does everyone need a financial adviser?

From understanding market cycles to knowing what to ask your financial adviser, this book will teach you that investing – and securing your financial future – is not as complicated as it seems.