SMARTnership: The Third Road - Optimizing Negotiation Outcomes

Keld Jensen's revolutionary concept called NegoEcomomics encourages negotiators to grow trust, add value, and build SMARTnership, enabling dealmakers to expand the potential that lies within a commercial transaction and broaden the vision of what is possible within a business relationship. Designed to be a quick read that equips corporate leaders to respond to both internal and external challenges, SMARTnership: The Third Road will change the way business people solve problems.

In the 21st century economy, having the vision and the skills to deliver optimized negotiation outcomes yields appreciable bottom-line results. Senior-level executives are increasingly aware that the capacity to effectively negotiate is a core competency that enhances their ability to lead with pride and deliver shareholder value.