Solar Selling Made Easy

The solar and photovoltaic industry has become one of the fastest growing industries in the US. Along with this rapid growth has been ever increasing competition as more and more people go into the solar business.


Solar salespeople are much like anyone else in the field of sales in that the person who is face-to-face with the customer is the most important person in the company when it comes to decision-making.


This book talks directly to those people and provides them with an easy to follow selling system that works.

Ron Martin has written five other books on selling and success, and is known as "Hawaii's Foremost Sales Resultant."


He became motivated to write this book as a result of the success he had with the salespeople at Hawaii Energy Connection selling their KumuKit photovoltaic product.


"We discovered Ron Martin in June of 2012. He immediately filled a void in our already successful company. We are proud at having been innovators in this industry, but after working with Ron, we quickly realized that selling solar in homes uses many of the same principals in retail selling that he has perfected over the years. 



We engaged Ron the day we met him. He began with weekly “Success Rallies” for our salespeople. Next he suggested incentive ideas we had not thought of. Both made a huge difference in our sales results immediately, thus living up to his title as “Hawaii’s Foremost Sales Resultant.”



Next we ordered copies of his book, Retail Selling Made Easy. While some may not think of selling solar the same as selling retail, we found the principles to be the same. We also bought copies of his first book, Success Made Easy for our managers, installers and administration staff.



I am excited that he chose to customize Retail Selling Made Easy for the solar industry and publishing it on iBooks at this great price. I will be ordering copies for all of our salespeople in Hawaii and on the Mainland." 


- Chris DeBone

Co-Founder, Hawaii Energy Connection and KumuKit 

President, Hawaii Solar Association