Special Offers: The What, When, Why and How

Almost every retail business will at some stage implement special offers as a marketing tool. This practical and concise guide shows what needs to be considered if you want such specials to be truly successful. What are the goals, what type of offer will work best in acheving them? Special Offers: The What, When, Why and How demonstrates that it's not as simple as merely offering a discount and hoping for results. It covers:

•Why Special Offers are such a powerful marketing tool
•Setting Goals
•The Negatives
•Formulating for Prospects vs Existing Clients
•The Structure of offers
•Tips and Types
•Occassion-based Offers
•Promoting your Offers