Start Something That Matters
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- ¥2,000
発行者による作品情報
The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good.
“A creative and open-hearted business model for our times.”—The Wall Street Journal
Why this book is for you:
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
PUBLISHERS WEEKLY
Best known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values. The brilliant, simple mission of TOMS (for every pair of shoes purchased, they will give another pair away to children in need around the world) has inadvertently turned its customers into brand ambassadors, making this for-profit company with defined charitable goals wildly successful. Mycoskie deftly balances personal tales about starting a business with generally applicable lessons. While his story sometimes becomes repetitive and he treads familiar ground with start-up tales (motivate your overworked interns by feeding them, never be afraid to get your hands dirty), he offers excellent advice about the importance of honesty and principles in business. This book will appeal to the Millennial generation, who are known for seeking socially relevant jobs, as well as older workers looking to get back in touch with their values.
