Strategic Marketing Management: Theory and Practice Strategic Marketing Management: Theory and Practice

Strategic Marketing Management: Theory and Practice

Alexander Chernev
    • ¥8,400
    • ¥8,400

Publisher Description

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

GENRE
Business & Personal Finance
RELEASED
2019
January 1
LANGUAGE
EN
English
LENGTH
522
Pages
PUBLISHER
Cerebellum Press
SELLER
Cerebellum Press
SIZE
74.4
MB

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