SUMMARY - Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover how to influence the behavior of others using psychological tips.


*You will also discover : that the human mind works through associations of ideas; that your judgment always refers to an anchoring value; that sharing something in common with someone makes it more appealing; that humans seek coherence between their behavior and their state of mind; that too great a reward is paradoxically a deterrent.


*Humans are like puppets whose actions are guided by psychological threads. It is thus possible to influence the behavior of somebody thanks to some tactics of persuasion. Beware, it is not a question of manipulating others for your own interest, but simply of influencing them to behave in your favour. How can you become a master in the art of persuading those around you?


*Buy now the summary of this book for the modest price of a cup of coffee!