Taking a human approach

English translation of the successful German title »Mach's menschlich« – now available for the international market!


What does a working world look like when people and their needs come first?



Attracting new employees and retaining existing staff is perhaps the biggest challenge currently facing medium-sized companies. This can only truly succeed if people experience their work as meaningful and enjoyable and it helps them to unlock their potential. How can that be achieved?



Drawing on his experience as the owner of a medium-sized business, Samir Ayoub has packaged his insights into 40 practical theses that act as a guide. They outline the contours of a working world based on meaning, trust, responsibility and freedom and shed light on all the key fields of action when it comes to transformation. In addition to questions involving leadership, organisation and technology, Samir pays particular attention to his area of expertise, focusing on spatial design and the question of how contemporary and innovative office concepts can contribute to a working environment centred around people.



An overview of the big picture is provided by Samir's friends Christoph Quarch and Jan Teunen in a philosophical essay exploring the intellectual foundations of the modern working world.



This book is written for business owners, HR managers and people & culture leaders who are interested in authentic and effective approaches to transformation.