• ¥1,400

発行者による作品情報

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

ジャンル
ビジネス/マネー
発売日
1996
4月15日
言語
EN
英語
ページ数
288
ページ
発行者
The Crown Publishing Group
販売元
Penguin Random House LLC
サイズ
2.4
MB

Peter Schwartzの他のブック