The Conversation Company The Conversation Company

The Conversation Company

Boost Your Business Through Culture, People and Social Media

    • ¥7,800
    • ¥7,800

発行者による作品情報

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

ジャンル
ビジネス/マネー
発売日
2012年
5月3日
言語
EN
英語
ページ数
288
ページ
発行者
Kogan Page
販売元
Kogan Page Limited
サイズ
5.3
MB
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