The Essentials of Making an Investment Proposal

This short book is designed to cover all the key essential elements of making an Investment Proposal to raise finance from private and public investors, both the proposal document itself and its presentation.


Although made with the owners and directors of small and medium enterprises in mind, it it equally valid for people wanting to make project proposals or launch new ventures and initiatives.


We have kept jargon and terminology to an acceptable minimum, partly because we want to show you how an investor thinks so you understand what drives investor decisions, and partly because investment proposals are less about ratios and more about assessment and judgment - qualitative aspects of appraisal, not quantitative ones.


If you are an entrepreneur or general manager who needs to find investment and needs to be briefed, simply and quickly, on the process and activities that form part of making an investment proposal, without getting overly detailed in financial jargon at this stage, then this is the book for you.