The Find A Way Field Guide

Welcome, adventurer. We are Josh Linkner and Kaiser Yang of Platypus Labs. 

In our work helping the world’s top organizations innovate and Find A Way, we have learned a simple truth: Creativity is not a mysterious gift; it is a skill that can be trained.

This is a hands-on field guide to help you become a better creative problem solver. Think of it as a practical workbook designed to help unlock your creative capacity and make creative thinking a habit in the work you’re already doing.

Inside, you will learn to:


Identify and handle typical obstacles—the “beasts”—that get in your way when seeking business growth.
Change your mindset and think differently about imagination, innovation, and ingenuity.
Master tools that will help to unlock your inherent creative capacity.
Find inspiration when you feel stuck by using proven frameworks and rituals.
Develop your skills as a creative problem solver and an inventive thinker.

This is your journal and your guide. So please write in it, mark up the pages, fill out the field notes and worksheets, and make this book your own.