The Key (2018‪)‬

The world of classic cars represents a multi-billion Dollar market. Passionate collectors and aficionados do business with major manufacturers, auction houses, dealers, restorers and promotors of races and events.


The only available market data, however, comes from auction houses, but this is only a small part of the market. In the absence of more comprehensive information, The Classic Car Trust identified and analyzed publicly available data from more than 200 collectors with thousands of the most important classic cars. Beside of finding out about the most important drivers of the market, “The Key” has also identified the Top 100 of the most important classic car collectors.


In addition to the market intelligence, Chief Editor Antonio Ghini has collected a wealth of qualified opinions from within the classic car community. This includes acknowledged market specialists like Donald Osborne and Adolfo Orsi including thought leaders like Jean Todt (FIA), Sandra Button (Concours Pebble Beach), Lorenzo Ramaciotti (Concorso d’Eleganza die Villa d’Este) and the first public appearance of Swiss top collector Albert Spiess. The subject of preservation and restoration is highlighted by looking into the preservation of the UNESCO awarded prototype of the Alfa Romeo SZ “Coda Tronca” and visiting master restorer Dino Cognolato in his Italian workshop.


Overall, “The Key” is dedicated to fostering the heritage and preservation of classic cars in a fast-moving world. And for aficionados, the publication provides a unique look into the secretive world of classic car collectors, that most of the time takes place behind closed garage doors.