The Knowledge Enterprise

The Knowledge Enterprise is a unique second edition about mastering business innovation. Industry-leading companies reveal the secrets and lessons of transition leadership, the importance of customer engagement and the power of open innovation. Building on the success of the first edition, this book extensively develops the concept of the knowledge enterprise and business innovation.

The knowledge enterprise identifies the critical elements of the strategies and organisational dynamics relentlessly pushing all parts of the corporation towards breakthrough innovations. It is about mastering innovation as the driving force to make a difference to society, people and healthcare.

Where to play and how to win? Traditional approaches don't work. The book elaborates on the roadmap for future growth, the strategic choices and the change-provoking practices needed to realise the next level of company growth.

The second edition also reprises how the knowledge enterprise creates competences and assets that make the company distinctive to enter new business and markets.

The latest management thinking is integrated with intriguing, and entirely new, real-world examples. With vivid stories from leading companies like Royal DSM, High Tech Campus Eindhoven, Newtricious and Janssen Pharmaceutical companies of Johnson & Johnson, this edition reveals how to master business innovation and reinvent industry boundaries.

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Contents:The Knowledge Enterprise — Organizing for Engagement and Business InnovationThe Knowledge Ambition — Roadmap for Value CreationDesign and Implementation of Innovation — Royal DSM: Ability to Change as a Core CompetencyDesign and Implementation of Innovation — Transformations of the Value ChainMoving Frontiers and Solving Patients' Unmet Medical Needs — Janssen Pharmaceutical Companies of Johnson & JohnsonInnovation Strategies for the Knowledge EnterpriseThe Lateral Organization — Orchestrating for New Business
Readership: Managers, R&D directors, CEOs and industry professionals, academics, graduate students, researchers in the field of strategy, organisation and innovation management.
Key Features:2nd edition of the book The Knowledge EnterpriseUnique ‘blockbuster’ cases from international industry leaders (DSM, Johnson & Johnson, Newtricious and High Tech Campus Eindhoven)Inspiring company stories combined with state-of-the-art management practices and theory frameworks