The Limitless CMO The Limitless CMO

The Limitless CMO

Transform Marketing from Order-Taking to Market-Making in the Age of AI

    • ¥1,000
    • ¥1,000

発行者による作品情報

What if the constraint on your marketing impact isn't budget or headcount—it's your operating model?
You're caught in an impossible contradiction: deliver more pipeline while reducing spend. Move faster while your team is maxed out. You cannot hire your way out. You cannot tool your way out. That's the modern CMO trap.
The Limitless CMO is a blueprint for rebuilding how marketing work gets done so you can move from order-taking to market-making. Four-time CMO Lisa Cole—the only two-time recipient of Forrester's Return on Integration Award—shows you how to redesign your operating model around workflows, not functions, and make in-house marketers, specialized partners, and AI work together without adding operational drag.
Inside: break the Marketing Resource Paradox, shift from fixed-cost headcount to on-demand capability, and execute a 90-day foundation sprint that creates momentum without burnout.
Buy The Limitless CMO today and become the market-maker your company needs.

ジャンル
ビジネス/マネー
発売日
2026年
3月11日
言語
EN
英語
ページ数
486
ページ
発行者
BookBaby
販売元
DIY Media Group DBA BookBaby
サイズ
6
MB
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