The Oprah Phenomenon

"Excellent essays" on a business empire, a cultural phenomenon, and the nature of the extraordinary bond between Oprah Winfrey and her fans (Journal of Social History).

 

Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing a unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation.

 

The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as a foundation of her popularity. She has made headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey's message is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness.

 

"Identifies the common threads that run through Oprah's empire, the demographics of her audience, how she brings together women of diverse backgrounds, and her use of empathy and encouragement to foster self-improvement." ―Library Journal

 
With a foreword by Robert J. Thompson