The Platinum Rule

Part psychology, part common sense & pure business gold—A guide to finding out what makes people tick and how to manage them to achieve success in business.

"Full of take-action strategies. A learning and earning tool for the times. Don't underestimate the power of this fine book." —Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive

Director, Socializer, Relater, Thinker—Which One Are You?

It takes all kinds to make a business environment. From CEOs to subordinates, from clients to suppliers, from you, yourself, to your colleague in the next office . . .everyone falls into one or more of these four basic personality types. Knowing who's who and fulfilling their unspoken—and often unconscious—needs lead to success: more innovation, cooperation, and achievement. Now from two of the country's leading marketing and behavioral experts comes a widely acclaimed guide that raises win-win strategies to new heights. You'll turn the old Golden Rule to pure platinum as you learn to:

· Predict the action of others and get what you want out of every encounter

· Use individual differences to build dynamic teams

· Close more sales and provide better service to your customers

· Defuse conflict and raise energy, morale, and profits

"Chicken soup for the head." —Jack Canfield, co-author of Chicken Soup for the Soul

"Brilliantly provides effective insights for improving communication. . . . Everyone will benefit from reading The Platinum Rule." —John Gray, PhD, author of Men Are from Mars, Women Are from Venus