The Power Of Habit Insights

The must-read analysis of the key insights from "The Power Of Habit" by Charles Duhigg — presented by Athena.

We all have bad habits we’d like to break and good habits we’d like to adopt — understand the science behind why habits form and you can make change happen.

Who among us that doesn’t have a habit they’d like to break? How about a habit they’d like to adopt, but it just seems so hard to stick with something? Everyone’s got the best of intentions. We tell ourselves we want to exercise, get up early, study hard — the list is endless. So, why can’t we just do what we set our minds to?

This best-selling book by a New York Times reporter offers insight into how habits are formed and why it’s so hard to change them. It weaves together real-life stories with the latest research on neuro-psychology to illuminate the mysteries of why we behave the way we do. Most importantly, it shows how we can leverage the way our brains work to create new habits that last.