The Sweaty Startup
How to Get Rich Doing Boring Things
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- ¥2,600
発行者による作品情報
Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.
Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.
In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win.
Bringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn’t about trying to reinvent the wheel. It’s not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it’s about doing common things uncommonly well. The Sweaty Startup is a refreshing and straightforward road map outlining his philosophy for a new generation of entrepreneurs.
PUBLISHERS WEEKLY
Instead of striving to come up with the next big idea, entrepreneurs would be better off "doing common things uncommonly well," according to this sensible debut guide. Huber, cofounder of the real estate private equity firm Bolt Storage, encourages aspiring business owners to focus on carving out a "competitive advantage" by besting the competition on price, speed of service, or quality of work. Offering ideas on how to choose a line of work, he notes that lawn mowing, photography, and window cleaning require few prior skills, and that mobile pet grooming and Airbnb property management need more upfront investment, but will face less competition. Resiliency in the face of rejection is key, Huber contends, recounting how he was turned down by hundreds of investors before acquiring the funds to start Bolt Storage. To ensure entrepreneurs use their time efficiently, Huber recommends hiring employees to handle such routine tasks as customer calls and manufacturing products, so business owners can focus on big-picture problems like landing deals and adopting new technologies. Some suggestions are obvious, as when Huber advises hiring "people who make good decisions," but the emphasis on founding a thriving small business, rather than the next Apple, is refreshingly pragmatic. It's a grounded take on making an honest living while working for oneself.
