To Sell Is Human To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

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発行者による作品情報

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

ジャンル
ビジネス/マネー
発売日
2012年
12月31日
言語
EN
英語
ページ数
272
ページ
発行者
Penguin Publishing Group
販売元
PENGUIN GROUP USA, INC.
サイズ
3.1
MB

Daniel H. Pinkの他のブック

Drive Drive
2009年
When: The Scientific Secrets of Perfect Timing When: The Scientific Secrets of Perfect Timing
2018年
To Sell is Human To Sell is Human
2013年
A Whole New Mind A Whole New Mind
2005年
Drive Drive
2010年
When When
2018年

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