New York Times Bestseller
Po Bronson and Ashley Merryman's work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You").
In TOP DOG, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors.
Olympians carry TOP DOG in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.
Bronson and Merryman (coauthors of NurtureShock) praise healthy competition as a force that not only spurs individuals to excel but drives the progress of entire cultures, convincingly pegging the development of democracy as a side-effect of the original Greek Olympics, and the composition of Bach s masterpieces as a product of musical/religious politics. Citing studies that explore individual performance in the contexts that offer only intrinsic motivators versus those that provide a peer challenge, they find that performance is most enhanced when a competitor feels externally judged, opponents are few, the roles and goals are clear, and the participants are well-enough matched that the outcome is uncertain until the end. The authors explore physiological components of performance (like enzymes that may correlate with whether an individual needs stress to perform optimally), the role of gender in competition (men are more likely than women to overestimate their chances and take a risk), as well as the culture of competition at large, postulating on the effects of teaching universal self-esteem and the replacement of a playing to win ethos with one of playing not to lose. Accessible for fans of pop science, yet substantial enough to have practical applications, Bronson and Merryman s investigation will have folks rethinking the impulse to win at work and play.