Video Rules

Shooting compelling video isn't rocket science. It's brain surgery.



As the Video Age returns us to our tribal roots as storytellers and performers, it's time to rethink what we have to say and learn how to say it with a camera.


Whether you're a working professional, an aspiring filmmaker or the home/office paparazzi, the power of the medium - to inform, to entertain, to inspire - flows not from the camera but from the craft. When you think of the camera as the viewer's brain and yourself as a surgeon, you're ahead of the game.


VIDEO RULES will dramatically shorten your learning curve, showing you how to:


COMPOSE IRRESISTIBLE IMAGES

HARNESS THE POWER OF AUDIO

PREPARE FOR A WAR ZONE (AND LIVE TO TELL THE STORY)

GROW A BULLETPROOF CAREER


Veteran cameraman and producer Dave Lent distills forty years of know-how—shooting news, documentaries, sports, business and entertainment—into a set of simple, easy-to-grasp principles.


"VIDEO RULES is a pleasure to read and may be the most comprehensive guide to shooting video ever written." - Nigel Bellis, Producer/Director, Ruptured Films.