What‪?‬

What? Consciousness, the Self, and the Question of Being
James Cullinane

What does it mean to be a self? Why does consciousness arise at all? And what, exactly, is the strange thing we call “I”?

What? Consciousness, the Self, and the Question of Being is a bold, lucid exploration of one of the oldest and most intimate mysteries of existence. Blending philosophy, science, personal reflection, and myth, Cullinane takes the reader on a journey through the shifting architecture of the mind — from morality and memory to perception, identity, and the illusions that shape our experience of reality.

Across nineteen deeply interconnected chapters, Cullinane examines consciousness not as a static fact but as an evolving system: one that learns, adapts, dreams, misremembers, collapses, rebuilds, and constantly rewrites what it believes itself to be. Drawing on thinkers from Aristotle to Schopenhauer, from cognitive science to quantum paradox, the book investigates how the brain generates personal identity, why we long to be seen, and how language, time, and culture quietly construct the world we assume is simply “there.”

This is not a textbook, nor a doctrine. It is a companion for anyone who has ever paused in the middle of their life and asked: What am I?
Not who — but what.

In This Book You Will Explore:
• why the mind creates stories to explain itself
• the origins of morality and shared consciousness
• how memory rewrites the past
• whether a self exists at all, or only the illusion of one
• what light, time, dreams, and language reveal about awareness
• how machines, animals, and humans all participate in the same strange phenomenon of “being”
• why we fear being seen — and also fear being forgotten
• the relationship between consciousness and death
• whether the universe itself is learning to know
• and how all of this shapes the fragile, luminous experience of being alive

Who This Book Is For
Readers of philosophy, psychology, neuroscience, spirituality, or existential literature. Seekers, sceptics, idealists, rationalists, overthinkers, quiet wanderers, and anyone who has ever lain awake at night trying to understand the self behind the eyes.

Why You’ll Love It
Cullinane writes with clarity, compassion, and a rare sense of wonder — inviting readers not merely to think, but to feel themselves thinking. The chapters are accessible yet profound, poetic yet grounded, weaving scientific insight with human vulnerability in a way that leaves the reader changed, or at the very least unsettled in the best possible way.

If you’ve ever enjoyed the reflective depth of Kastrup, the clarity of Alan Watts, the expansiveness of Sagan, or the imaginative boldness of Philip Goff, this book belongs on your shelf.


Key Features
✓ 19 fully developed chapters exploring mind, memory, morality, reality, and the illusion of self
✓ A unique fusion of philosophy, science, and narrative reflection
✓ Written with emotional depth and philosophical precision
✓ Suitable for both newcomers and seasoned readers of consciousness studies
✓ Beautifully structured journey from “Where do I begin?” to “The end that watches itself”