Whiplash
How to Survive Our Faster Future
-
- ¥1,800
発行者による作品情報
This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.
The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently.
In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period:
Emergence over Authority Pull over Push Compasses over Maps Risk over Safety Disobedience over Compliance Practice over Theory Diversity over Ability Resilience over Strength Systems over Objects
Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.
PUBLISHERS WEEKLY
Innovation and technology guru Howe (Crowdsourcing) teams up with his colleague Ito, an Internet privacy activist and the director of MIT's Media Lab, for a highly entertaining and thought-provoking look at the ongoing shifts in technology and communication affecting the business sector. The authors have come up with organizing principles to help the reader navigate a chaotic landscape, focusing particularly on embracing innovation and disruption as vehicles for success. They bring abstract principles such as "Emergence over Authority" or "Systems over Objects" to life by narrating historical turning points, such as the Lumi re brothers' 1895 screening of the first motion picture; recent failures, such as Japan's 2011 nuclear disaster; and recent innovations in technology, such as the development of bitcoin. The writing style avoids the trap of being overly conceptual and is instead snappy and accessible, sprinkled with ideas such as how to form a new "cognitive toolset" geared to ongoing advances. This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general.
