Winning Customers With Commitment

Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer.  In his book, Stirring It Up -- How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales.  Now he is sharing what that experience taught him in a series of brief, practical lessons on profiting from a sustainable enterprise.  This one is about earning customers’ trust and loyalty.