Writing for the Web

We don’t read like we used to. In a linear fashion. Line by line. Page by page. Chapter by chapter. These days many of us view words more on screen than on paper. The web has turned us into skimmers and dippers - skimming online content until we see something interesting and only then dipping deeper. Which presents writers with a huge challenge. Because reading differently means writing differently. So this little book will show you how to write right.