Zilch
How Businesses and Not-for-Profits Can Get More Bang with Less Buck
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- ¥710
発行者による作品情報
A leading not-for-profit CEO on smart ways companies can cut costs while improving results
As CEO of the youth volunteering organization Do Something, Nancy Lublin has overseen its dramatic growth since 2003. She helped it evolve from a debt-ridden, stodgy not-for-profit to a fast-moving, buzz-driven magnet for teens. Do Something now draws more than one million monthly hits on its Web site, while dispensing millions in grant money to young people with good ideas and a hunger to help others.
Lublin now shows why the best not-for-profits are brilliant at doing more with less and what the mainstream business world can learn from them, especially in tough times. For instance, organizations like Do Something are tops at motivating people with nonfinancial incentives and doing effective grassroots marketing on a shoestring budget.
Lublin's book distills the best lessons and stories from her career and includes interviews with other leaders of flourishing not-for-profits, such as Wendy Kopp of Teach for America, Adam Sterling of Save Darfur, and John Lilly of Mozilla.
PUBLISHERS WEEKLY
Lublin, CEO of the youth volunteering organization Do Something and founder of Dress for Success, shows organizations how to get more done with less of everything, especially money and personnel, while keeping innovation, passion, and creativity high. Sharing insightful stories and strategies from her own experiences and from stars in the not-for-profit world such as Billy Shore from Share Our Strength, Wendy Kopp from Teach for America, and John Lilly from Mozilla, she debunks the most prevalent myth in business today that salary drives great performance and stellar productivity. She proposes that companies broaden their rewards and their understanding of compensation so that people become deeply motivated to excel and offers techniques for extracting the best from people including creating a stimulating workplace, offering skill development, and doling out titles liberally. She also shares advice on branding, doing more for customers, stretching finances, and more. Concluding each chapter with 11 questions to prompt creativity in specific areas, she propels readers on the road to positive change. Inspiring, wise, and eminently practical, this book distills the best practices that any company private or public can adopt, and that no leader should be without.
