Angela’s Road

This is a field guide to starting a business and working with investors for under-estimated entrepreneurs. Data shows that white males with Ivy League educations still win the majority of venture funding and mentorship. This is the book for everyone else. A new generation of entrepreneurs look and think differently. This book is for entrepreneurs who happen to be female, people of color, GLBTQ and anyone else who has been under-estimated and dismissed. 


From product-market fit to funding rounds, you’ll learn the essentials of funding and operations, including what investors look for and how to avoid common startup pitfalls. 


Tara Matamoros Carter, mentor and investor, tells it like it is with empathy and precision. Between practical lessons, you’ll learn from the story of Angela, a woman of color who found success in business on her own terms, with a little bit of help and many false starts along the way.