Army of Entrepreneurs
Creating an Engaged and Empowered Workforce for Exceptional Business Growth
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- 10,99 €
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- 10,99 €
Publisher Description
Learn the key for any company to building a workforce dedicated to generating new business, creating new products and services, and sustaining growth.
As a young entrepreneur who turned a small PR business into a highly successful international communications firm, author Jennifer Prosek experienced firsthand the power of instilling an “owner’s mind-set” in every employee.
In Army of Entrepreneurs, Prosek teaches you how to:
motivate, train, and reward your employees;provide everyone--from interns to executives--with the skills and support they need;and refresh and evaluate programs and systems over time for continuous results.
Great businesses aren’t built by a single leader or rainmaker. Having a pool of employees who act as though they own the business results in increased motivation, increased productivity, and a supercharged desire to succeed. Army of Entrepreneurs shows how to transform any workforce and reap the rewards.
PUBLISHERS WEEKLY
Small-business owners will find much of value in public relations consultant Prosek's claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent.
