Freakonomics
O lado oculto e inesperado de tudo que nos afeta
-
- 11,99 €
-
- 11,99 €
Publisher Description
Chegou o novo Freakonomics! Essa nova edição revista, atualizada e ampliada do bestseller internacional traz as seguintes novidades, além do texto totalmente revisado:
- O artigo original de autoria de Stephen Dubner sobre Steven Levitt, que gerou a idéia deste livro, publicado na revista do The New York Times;
- Sete colunas “Freakonomics” escritas para a revista do The New York Times e publicadas entre agosto de 2005 e abril de 2006;
- Mensagens selecionadas no blog Freakonomics, enviadas entre abril de 2005 e maio de 2006 para o endereço http://www;freakonomics;com/blog/;
• Freakonomics é um bestseller internacional com mais de 150 mil exemplares vendidos no Brasil;
• Lançado há mais de dois anos, o livro ainda se encontra nas principais listas de mais vendidos (Amazon;com, The New York Times, entre outras);
• O livro-destaque do ano (2005), segundo o The New York Times;
• Considerado o melhor livro do ano pela The Economist, a New York Magazine, Amazon;com e Barnes & Noble;
• Vencedor do Prêmio Quill 2005 – Melhor livro do ano sobre Negócios; Esse prêmio concedido pela Quills Foundation, que é apoiada por importantes empresas de comunicação, como a Reed Business Information e a NBC Universal Television Stations.
PUBLISHERS WEEKLY
Forget your image of an economist as a crusty professor worried about fluctuating interest rates: Levitt focuses his attention on more intimate real-world issues, like whether reading to your baby will make her a better student. Recognition by fellow economists as one of the best young minds in his field led to a profile in the New York Times, written by Dubner, and that original article serves as a broad outline for an expanded look at Levitt's search for the hidden incentives behind all sorts of behavior. There isn't really a grand theory of everything here, except perhaps the suggestion that self-styled experts have a vested interest in promoting conventional wisdom even when it's wrong. Instead, Dubner and Levitt deconstruct everything from the organizational structure of drug-dealing gangs to baby-naming patterns. While some chapters might seem frivolous, others touch on more serious issues, including a detailed look at Levitt's controversial linkage between the legalization of abortion and a reduced crime rate two decades later. Underlying all these research subjects is a belief that complex phenomena can be understood if we find the right perspective. Levitt has a knack for making that principle relevant to our daily lives, which could make this book a hit. Malcolm Gladwell blurbs that Levitt "has the most interesting mind in America," an invitation Gladwell's own substantial fan base will find hard to resist. 50-city radio campaign.
