Kidfluence
The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
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- 16,99 €
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- 16,99 €
Publisher Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.