Marketing Technology A Complete Guide - 2021 Edition

Do you currently operate a variety of independent marketing technology?

How can marketers better follow and leverage the consumer journey and the purchase funnel?

How do you approach marketing technology without becoming overwhelmed with choice?

How many media/marketing technology vendors do you currently work with?

How successful has your organization been in adopting new marketing technology?

Is your marketing technology smart enough to handle your marketing ambitions?

What are the new software capabilities of the next generation of online remarketing technology?

What challenges is your organization experiencing with your marketing technology implementation?

What percent of your total marketing budget is allocated to marketing technology?

When purchasing marketing technology, where do you feel the budget should be drawn from?


This Marketing Technology Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Technology challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Technology investments work better.



This Marketing Technology All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Marketing Technology Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Technology maturity, this Self-Assessment will help you identify areas in which Marketing Technology improvements can be made.



In using the questions you will be better able to:



Diagnose Marketing Technology projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Marketing Technology and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Marketing Technology Scorecard, enabling you to develop a clear picture of which Marketing Technology areas need attention.



Your purchase includes access to the Marketing Technology self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.