Mindsharing
The Art of Crowdsourcing Everything
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- 12,99 €
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- 12,99 €
Publisher Description
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
PUBLISHERS WEEKLY
At least on the evidence of this business manual, crowd wisdom researcher Zoref is pure enthusiasm; it's not hard to see how he's made a career out of fostering connections. He recounts his own story: after leaving his position as Microsoft marketing v-p, he put the question to Facebook: what should I do next? The response he got was startling in its consensus that he should focus on his talent for "mindsharing." As he cautions, people tend to admire individual achievement to the point of expecting all great innovation to come from individuals working alone; he believes that our social and professional circles, taken cumulatively, are as smart as any professional adviser, and free of the emotion and bias that can cloud our own decisions. Zoref provides a wealth of advice for all comers, even those with small circles. He covers the uses of social media, advising readers to take advantage of all the crowdsourced info now available, like Glassdoor for salaries and Fiverr for small tasks. Beyond career and financial decisions, Zoref also asserts that mindsourcing can help readers find love, parenting help, and healthy choices. Likely to be attractive to both the already converted and the skeptical, this book provides an unlikely but inspiring rallying cry: "We are stronger than me." Illus.